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You know you've got...
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Bal, Anjali S.Segal Graduate School of Business, Simon Fraser University
(författare)
You know you've got to, express yourself : A comparative study of self-expression through brand, women in six Asian nations
- Artikel/kapitelEngelska2015
Förlag, utgivningsår, omfång ...
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2014-10-08
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Cham :Encyclopedia of Global Archaeology/Springer Verlag,2015
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printrdacarrier
Nummerbeteckningar
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LIBRIS-ID:oai:DiVA.org:ltu-31161
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https://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-31161URI
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https://doi.org/10.1007/978-3-319-10873-5_84DOI
Kompletterande språkuppgifter
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Språk:engelska
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Sammanfattning på:engelska
Ingår i deldatabas
Klassifikation
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Ämneskategori:vet swepub-contenttype
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Ämneskategori:kon swepub-publicationtype
Anmärkningar
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Godkänd; 2015; 20150115 (andbra)
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Consumers express themselves in a multitude of ways; one expression mechanism is brand consumption. Self-expression can be an important driver of consumer preference and choice. Despite the importance of self-expression, additional research is needed as to how brands are used as a means of self-expression. Previous studies indicate that the importance of brands for self-expression can differ across cultures. This study explores how female consumers in six Asian nations differ in the extent to which they express themselves through the use of their favorite brands.
Ämnesord och genrebeteckningar
Biuppslag (personer, institutioner, konferenser, titlar ...)
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Pitt, LeylandSegal Graduate School of Business, Simon Fraser University
(författare)
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Steyn, PeterLuleå tekniska universitet,Industriell Ekonomi(Swepub:ltu)pieste
(författare)
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Wallström, ÅsaLuleå tekniska universitet,Industriell Ekonomi(Swepub:ltu)asaw
(författare)
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Styvén, Maria EkLuleå tekniska universitet,Industriell Ekonomi(Swepub:ltu)marias
(författare)
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Segal Graduate School of Business, Simon Fraser UniversityIndustriell Ekonomi
(creator_code:org_t)
Sammanhörande titlar
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Ingår i:The Sustainable Global MarketplaceCham : Encyclopedia of Global Archaeology/Springer Verlag, s. 165-97833191087289783319108735
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