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Service Dominant Lo...
Service Dominant Logic : Implications at the marketing/entrepreneurship interface
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- Kasouf, Chickery J., 1958- (författare)
- Worcester Polytechnic Institute, Worchester, MA
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- Darroch, Jenny, 1960- (författare)
- Peter F. Drucker and Masotoshi Ito Graduate School of Management, Claremont, CA
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- Hultman, Claes M., 1947- (författare)
- Örebro universitet,Handelshögskolan vid Örebro universitet,Dahméncentrum
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- Miles, Morgan P., 1958- (författare)
- Georgia Southern University, Statesboro, GA
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Worcester Polytechnic Institute, Worchester, MA Peter F Drucker and Masotoshi Ito Graduate School of Management, Claremont, CA (creator_code:org_t)
- Bingley : Emerald Group Publishing Limited, 2008
- 2008
- Engelska.
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Ingår i: Journal of Research in Marketing and Entrepreneurship. - Bingley : Emerald Group Publishing Limited. - 1471-5201 .- 1471-521X. ; 10:1, s. 57-69
- Relaterad länk:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This research note is an exploration into the implications of an emerging school of marketing thought, service dominant logic (SDL), may have on the marketing/entrepreneurship interface. First, SDL is discussed from a marketing perspective, then SDL and the traditional goods dominant logic of marketing are compared with respect to how they may impact a firm’s entrepreneurial processes. Finally, a set of research implications for SDL at the marketing/entrepreneurship interface is offered.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- Service Dominant Logic
- Marketing
- Entrepreneurial Marketing
- Entrepreneurship
- Business studies
- Företagsekonomi
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
- Business and economics
- Ekonomi
- Business Studies
- Företagsekonomi
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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