Marketing/Entrepreneurship interface : revisited and future directions

• Marketing and entrepreneurship have existed as two independent, scholarly domains until recent years. In the past decade, the growing quality of entrepreresearch has led to new contributions to marketing knowledge. And market opportunities and marketing may be the two most important elements underpinning successful business creation. This article places these developments into a broader environment and historical context, proposes research propositions to guide further research, based on a qualitative study, and suggests educational implications.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Marketing; Entrepreneurial marketing; Entrepreneurship

Business studies

Företagsekonomi

Företagsekonomi

Business Studies

Publication and Content Type

vet (subject category)

kon (subject category)