Factors influencing the attitude of women towards purchasing green products: An explorative case study of organic cosmetics in Sweden

Factors influencing the attitude of women towards purchasing green products : An explorative case study of organic cosmetics in Sweden

This paper investigates green consumer behavior by analyzing women’s attitudes towards purchasing organic cosmetics in Sweden in order to determine the factors that influence their purchasing behavior. The study is based on the modified Theory of Planned Behavior (TPB) explained with primary data collected through an online survey of 220 women who live in Sweden. The findings are in line with the previous studies, which confirm that consumers’ attitudes towards green products have a positive influence on purchase intention. Moreover, this study has found that the individual’s education and income level have a positive relationship with attitude and future purchase intention.

Islam, M. Sirajul,1974-Örebro universitet,Handelshögskolan vid Örebro Universitet,Örebro Univ, Sch Business, Örebro(Swepub:oru)slim (författare)
Mälardalens högskolaFramtidens energi (creator_code:org_t)

Ingår i:Journal of Consumer Sciences: South African Association for Family Ecology and Consumer Sciences48, s. 38-640378-5254

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

TEKNIK OCH TEKNOLOGIER: TEKNIK OCH TEKNO ...; och Maskinteknik; och Energiteknik

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