A mídia como base material da financeirização : modelos mentais e instrução prévia em aplicativos de pagamento

• Media communication processes have triggered profound transformations in the way everyday activities are carried out. To these transformations, the concept of mediatization has been accepted as a broad phenomenon worthy of the already consolidated notion of globalization. Mediatization can be conceived as a possible synthesis between the transformations of communicative and social processes. In this paper we present considerations about how financialization activities focus on media processes from global North and Brazilian theoretical approaches. The empirical case of the adoption of a payment application and the prior instruction requirements determined to users of digital platforms are taken. It is proposed as a model of financialization procedures and confirms support of the ongoing media process. The brief analysis points to the requirements of prior instruction required in terms of reconfiguration of mental models brought in such innovation.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

Nyckelord

Apps

Communication

Financialization

Mediatization

Mental Models

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)