Revolutionizing markets : Consumers’ collective action and unintended consequences in market system dynamics

• This study contributes to discussions on the role of power and conflict in market evolution. Drawing on strategic action field (SAF) theory, and a longitudinal study of the Swedish music market, the paper highlights consumers’ interchangeable roles and collective abilities, and its unintended consequences, in enacting market revolution.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Business Administration

företagsekonomi

Publication and Content Type

vet (subject category)

kon (subject category)