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E-commerce after th...
E-commerce after the dot com descent
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- Wikström, Solveig (författare)
- Stockholms universitet,Företagsekonomiska institutionen
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- Persson, Christian, 1960- (författare)
- Media Technology and Graphic Arts, Royal Institute of Technology (KTH)
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- Lennstrand, Bo (författare)
- Stockholms universitet,Företagsekonomiska institutionen
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(creator_code:org_t)
- Amsterdam : IOS Press, 2002
- 2002
- Engelska.
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Ingår i: Challenges and Achievements in E-business and E-work. - Amsterdam : IOS Press. - 1 58603 284 4 - 4 274 90541 1 ; , s. 69-76
- Relaterad länk:
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https://urn.kb.se/re...
Abstract
Ämnesord
Stäng
- Following a period of immense expectations for electronic commerce and its future role in buying and selling, the e-commerce business idea almost collapsed during the year 2000 when an image of e-commerce as a failure started to become widely spread. However, there are companies that run a profitable and healthy e-commerce business with no dependence on venture capital. In this paper we present new empirical material from ongoing research of successful e-commerce companies. We compare the service qualities of these companies with the success criteria derived from our previous research on consumers’ evaluation of the e-channel, where we hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, the focus in this paper is on multi-channel retailers and their interaction with the consumers. The aim is to identify the qualities that seem to characterize profitable e-commerce activities.
Ämnesord
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Mänsklig interaktion med IKT (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Human Aspects of ICT (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- ref (ämneskategori)
- kon (ämneskategori)
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