Sökning: onr:"swepub:oai:DiVA.org:su-91626" > ‘It’s not us, it’s ...
Fältnamn | Indikatorer | Metadata |
---|---|---|
000 | 02507naa a2200361 4500 | |
001 | oai:DiVA.org:su-91626 | |
003 | SwePub | |
008 | 130702s2013 | |||||||||||000 ||eng| | |
024 | 7 | a https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-916262 URI |
024 | 7 | a https://doi.org/10.1080/0267257X.2013.7963182 DOI |
040 | a (SwePub)su | |
041 | a engb eng | |
042 | 9 SwePub | |
072 | 7 | a ref2 swepub-contenttype |
072 | 7 | a art2 swepub-publicationtype |
100 | 1 | a Fyrberg Yngfalk, Annau Stockholms universitet,Företagsekonomiska institutionen4 aut0 (Swepub:su)anfy0687 |
245 | 1 0 | a ‘It’s not us, it’s them!’– Rethinking value co-creation among multiple actors |
264 | 1 | c 2013 |
338 | a print2 rdacarrier | |
520 | a Marketing theory has conceptualised value co-creation through research on provider and consumer resource integrations. Little attention, however, has been devoted to how companies, consumers, and other stakeholders interact and co-create value in the context of multiple interactions. This study, therefore, explores co-creation by investigating the football experience, which is characterised by often-complex relations of multiple actors involved. Through a sociocultural perspective, actors’ resource integration is understood as being dependent on the shifting and contradicting interests of actors, which renders actors both enabled and also constrained in their interactive processes. This study demonstrates that actors’ contradictory resource integrations and interactions are fundamental for value to be co-created, since they give rise to new interpretations and meaning creations. In conclusion, the study reveals regulations, the media, and the collective strength of consumers to be unbalancing and yet creative mechanisms within the value co-creation process. | |
650 | 7 | a SAMHÄLLSVETENSKAPx Ekonomi och näringsliv0 (SwePub)5022 hsv//swe |
650 | 7 | a SOCIAL SCIENCESx Economics and Business0 (SwePub)5022 hsv//eng |
653 | a co-creation | |
653 | a value | |
653 | a S-D logic | |
653 | a interaction | |
653 | a resource integration | |
653 | a företagsekonomi | |
653 | a Business Administration | |
710 | 2 | a Stockholms universitetb Företagsekonomiska institutionen4 org |
773 | 0 | t Journal of Marketing Managementg 29:9-10, s. 1163-1181q 29:9-10<1163-1181x 0267-257Xx 1472-1376 |
856 | 4 8 | u https://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-91626 |
856 | 4 8 | u https://doi.org/10.1080/0267257X.2013.796318 |
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