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Fashioning a Global City : Global City Brand Channels in the Fashion and Design Industries
-
- Jansson, Johan, 1974- (author)
- Uppsala universitet,Kulturgeografiska institutionen,CIND
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- Power, Dominic, 1973- (author)
- Uppsala universitet,Kulturgeografiska institutionen,CIND
- (creator_code:org_t)
- 2010-02-19
- 2010
- English.
- In: Regional studies. - : Informa UK Limited. - 0034-3404 .- 1360-0591. ; 44:7, s. 889-904
- Journal article (peer-reviewed)
Abstract
Subject headings
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- This paper approaches the ways in which fashion and design-based industrial actors contribute to creating images and myths that support global-city status. It is suggested that multi-channel systems of brand building and differentiation exist at regional and local levels, supportive of, and constituted by, cultural industries. The Italian city of Milan is used as a case study to show how the city is an arena where different brand channels are negotiated and formed to service fashion and design branding. For cultural industries, these systems are vital regional sources of advantage and necessary complements to other localized phenomena such as industrial agglomerations and clusters.
Subject headings
- SAMHÄLLSVETENSKAP -- Social och ekonomisk geografi -- Ekonomisk geografi (hsv//swe)
- SOCIAL SCIENCES -- Social and Economic Geography -- Economic Geography (hsv//eng)
Keyword
- Fashion and design; Global city; Brand building; Cultural industry; Economic geography
- Economic geography
- Ekonomisk geografi
- Kulturgeografi
- Social and Economic Geography
Publication and Content Type
- ref (subject category)
- art (subject category)
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