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Facing foreign mark...
Facing foreign market turbulence: Three Swedish multinationals in Iran
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- Hadjikhani, A (author)
- Uppsala universitet,Företagsekonomiska institutionen
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- Johanson, J (author)
- Uppsala universitet,Företagsekonomiska institutionen
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(creator_code:org_t)
- 1996
- 1996
- English.
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In: JOURNAL OF INTERNATIONAL MARKETING. - 1069-031X. ; 4:4, s. 53-74
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
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- While foreign market entry and expansion has attracted much international business research, few have studied the contraction of foreign market operations and exit from foreign markets when MNCs face market turbulence and decline. This article uses a proc
Keyword
- MANAGEMENT
Publication and Content Type
- vet (subject category)
- art (subject category)
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