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Facing foreign market turbulence: Three Swedish multinationals in Iran
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- Hadjikhani, A (author)
- Uppsala universitet,Företagsekonomiska institutionen
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- Johanson, J (author)
- Uppsala universitet,Företagsekonomiska institutionen
- (creator_code:org_t)
- 1996
- 1996
- English.
- In: JOURNAL OF INTERNATIONAL MARKETING. - 1069-031X. ; 4:4, s. 53-74
- Journal article (other academic/artistic)
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- While foreign market entry and expansion has attracted much international business research, few have studied the contraction of foreign market operations and exit from foreign markets when MNCs face market turbulence and decline. This article uses a proc
Keyword
- MANAGEMENT
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- vet (subject category)
- art (subject category)
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