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Value-Creating Processes of Past-Themed Marketing and Consumption
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- Dam, Christian, 1993 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
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- Hartmann, Benjamin J., 1981 (author)
- Gothenburg University,Göteborgs universitet,Företagsekonomiska institutionen, Marknadsföring,Department of Business Administration, Marketing Group
- Brunk, Katja H. (author)
- (creator_code:org_t)
- 2023
- 2023
- English.
- In: Advances of Consumer Research. ; 51, s. 39-43
- Journal article (peer-reviewed)
Abstract
Subject headings
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- While past-themed marketing and consumption have become a pervasive phenomenon, research is scattered in diverse bodies of literature on nostalgia, retro, heritage, and vintage. This conceptual article analyzes the axiological dimensions of past-themed literatures to theorize four shared value-creating processes: (1) idealization, (2) materialization, (3) mythologization, and (4) authentication.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
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- ref (subject category)
- art (subject category)
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