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Online alongside offline: Customer acquisition or cannibalisation?
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- Hernant, Mikael (editor)
- University of Skövde (SE)
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- Rosengren, Sara (editor)
- Stockholm School of Economics,Handelshögskolan i Stockholm
- (creator_code:org_t)
- 2016
- English.
- Editorial proceedings (other academic/artistic)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Publication and Content Type
- pro (subject category)
- vet (subject category)
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- Hernant, Mikael
- Rosengren, Sara
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- and Economics and Bu ...
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- Stockholm School of Economics
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