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Pricing in the mode...
Pricing in the modern world: the role of price-related and non-price related cues
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- Nordfält, Jens (författare)
- Stockholm School of Economics,Handelshögskolan i Stockholm
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- Grewal, Dhruv (författare)
- Babson College
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- Roggeveen, Anne (författare)
- Babson College
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(creator_code:org_t)
- Emerald, 2014
- 2014
- Engelska.
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Ingår i: Journal of Product and Brand Management. - : Emerald. - 1061-0421. ; 23:6, s. 397-400
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Abstract
Ämnesord
Stäng
- This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach -- The purpose is to explore how different cues impact consumer reactions to prices. Findings -- These cues include both cues regarding the price itself (e.g. the level of the discount, how the price is broken into component parts, the starting price in an auction), as well as non-price-related cues (e.g. private labels, brand familiarly, consumer ratings, creativity of an ad). In addition, this special issue includes a review article which provides a comprehensive review of behavioral pricing research. Originality/value -- The contributions of seven papers included in this special issue have been highlighted
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publikations- och innehållstyp
- art (ämneskategori)
- ref (ämneskategori)
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