Tourism branding communities in action / edited by Liping A. Cai, William C. Gartner, Ana Maria Munar.

• Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

Ämnesord

Branding (Marketing).  (LCSH)

Tourism.  (LCSH)

Travel and Tourism.  (eflch)

Publikations- och innehållstyp

TRV (ämneskategori)

338.47910688 (DDC)

Qm (kssb/8 (machine generated))