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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
- Dalrymple, Douglas J. (author)
- Parsons, Leonard J. (author)
- ISBN 0471552550
- 6. ed.
- New York : Wiley, cop. 1995
- English x, 984, 11 s.
- swepub:Mat__t
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Subject headings
- Marketing -- Management (BNB)
- Marketing -- Management -- Case studies (BNB)
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- HC 900
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