Smart online grocery delivery and peri-urbanconsumers’ attitudes

• Purpose: To explore consumers’ attitudes towards e-commerce, in particular online grocery shopping, and its delivery in non-dense areas for the purpose of designing smart last-mile solutions.Approach: The state-of-the-art of smart e-commerce delivery in dense areas was identified by a review of the literature. It was expected that this knowledge could be transferred to non-dense areas. This prediction was examined and explored further by making use of four focus groups recruited in a Swedish mid-sized town.Findings: Respondents were generally positive towards e-commerce, although mixed attitudes were found with regard to online grocery shopping. Further, the willingness to pay for flexible, smart and sustainable delivery was low, with a notable exception for local produce.Originality: The knowledge acquired and solution developed in dense areas is not readily transferred to non-dense areas. There is scope for developing new Business Models for the supply chain of local produce. For the prototype testing and roll-out of smart e-commerce delivery platforms, the online local produce market is recommended.

Subject headings

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)

Keyword

Consumer’ attitudes

Local produce

Online shopping

Parcel handover

Route optimization

Willingness-to-pay

General Microdata Analysis - transports

Allmänt Mikrodataaanalys - transporter

Publication and Content Type

vet (subject category)

rap (subject category)