Cloud solution in Business Intelligence for SMEs – vendor and customer perspectives

Agostino, AlessandroHögskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER) (author)

The aim of this study was to identify key success factor for SME customers of cloud based Business Intelligence products. A deep interview was made with four producers and a questionnaire was carried out among 36 SMEs. The findings suggest that the most important CSFs were the level of software functionalities, the ubiquitous access to data, responsive answers to customer support requests, handling large amounts of data and implementation cost. Each of these factors addresses a specific area that customers pay close attention to during the adoption process of a cloud BI solution. Offering ubiquitous access to date and respsonsive answers to customer requests are particularly emphasized for SMEs. We also found that industry tailored software is preferred, monthly or quarterly billings, and contact by email or phone for service. The paper shows recommendations, implications of research and suggests further research on the topic.

Solberg Søilen, Klaus,1968-Högskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER)(Swepub:hh)klasol (author)
Gerritsen, BartFaculty of Industrial Design Engineering, TU Delft, Netherlands (author)
Högskolan i HalmstadCentre for International Marketing and Entrepreneurship Research (CIMER) (creator_code:org_t)

In:Journal of Intelligence Studies in BusinessHalmstad : Halmstad University3:3, s. 5-282001-015X

By the author/editor: Agostino, Alessa ...; Solberg Søilen, ...; Gerritsen, Bart

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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