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Towards a conceptua...
Towards a conceptual foundation of 'Conscientious Corporate Brands'
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- Rindell, Anne (author)
- Department of Marketing, Hanken School of Economics, Helsinki, Finland
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- Svensson, Göran, 1961- (author)
- Högskolan i Halmstad,Centre for International Marketing and Entrepreneurship Research (CIMER),Oslo School of Management, Oslo, Norway
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- Mysen, Tore (author)
- Oslo School of Management, Oslo, Norway
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- Billström, Anders, 1971- (author)
- Högskolan i Halmstad,Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)
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- Wilén, Kristoffer (author)
- Hanken School of Economics, Helsinki, Finland
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(creator_code:org_t)
- 2011-06-03
- 2011
- English.
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In: Journal of Brand Management. - Basingstoke : Palgrave Macmillan. - 1350-231X .- 1479-1803. ; 18:9, s. 709-719
- Related links:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- This article develops a conceptual foundation for Conscientious Corporate Brands (CCBs) by exploring the role that (i) environmental and (ii) climate change issues, and that (iii) internal and (iv) external corporate codes of ethics play as dimensions of CCBs. The article's aim is to extend previous research in ethical branding by proposing an empirically grounded conceptual foundation of the conscientious dimension of a corporate brand. The empirical context is based on Nordic business-to-business relationships. © 2011 Macmillan Publishers Ltd.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- conscientious corporate brand
- code of ethics
- natural environment
- climate change
- business-to-business relationships
- Nordic countries
Publication and Content Type
- ref (subject category)
- art (subject category)
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