WFRF:(Andersson Svante 1962 )
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Think Globally and Act Locally
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- Andersson, Svante, 1962- (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
-
- Svensson, Göran (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
- (creator_code:org_t)
- 1
- Lund : Studentlitteratur, 2009
- 2009
- English.
- In: Glocal Marketing. - Lund : Studentlitteratur. - 9789144055558 ; , s. 13-26
- Book chapter (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
- NATURVETENSKAP -- Geovetenskap och miljövetenskap (hsv//swe)
- NATURAL SCIENCES -- Earth and Related Environmental Sciences (hsv//eng)
Keyword
- Marketing strategy
- Entrepreneurship
- Internationalization
- International business
- SOCIAL SCIENCES
- SAMHÄLLSVETENSKAP
Publication and Content Type
- ref (subject category)
- kap (subject category)
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- Glocal Marketing (Search for host publication in LIBRIS)
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