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Relationship Quality in Interorganizational Contexts

Payan, Janice M. (author)
University of Northern Colorado
Svensson, Göran (author)
Oslo School of Management, Norway
Awuah, Gabriel (author)
Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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Andersson, Svante, 1962- (author)
Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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 (creator_code:org_t)
Academy of Marketing Science, 2009
2009
English.
In: Proceedings of the 14th biennial world marketing congress (preliminary release). - : Academy of Marketing Science.
  • Conference paper (peer-reviewed)
Abstract Subject headings
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  • This study provides support for the dimensional distinctiveness of cooperation, specific assets, satisfaction, trust, and commitment. Based on the results, it is suggested that four of these dimensions are reflective of relationship quality or the "Cross-Cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and that relationship quality impacts satisfaction with the relationship. Data was used to test the cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and USA.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Relationship quality
Cross-cultural RELQUAL-scale
Business studies
Företagsekonomi

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Payan, Janice M.
Svensson, Göran
Awuah, Gabriel
Andersson, Svant ...
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SOCIAL SCIENCES
SOCIAL SCIENCES
and Economics and Bu ...
and Business Adminis ...
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Halmstad University

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