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Relationship Qualit...
Relationship Quality in Interorganizational Contexts
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- Payan, Janice M. (author)
- University of Northern Colorado
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- Svensson, Göran (author)
- Oslo School of Management, Norway
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- Awuah, Gabriel (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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- Andersson, Svante, 1962- (author)
- Högskolan i Halmstad,Centre for Technology, Innovation and Marketing Management (CTIM2)
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(creator_code:org_t)
- Academy of Marketing Science, 2009
- 2009
- English.
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In: Proceedings of the 14th biennial world marketing congress (preliminary release). - : Academy of Marketing Science.
- Related links:
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https://urn.kb.se/re...
Abstract
Subject headings
Close
- This study provides support for the dimensional distinctiveness of cooperation, specific assets, satisfaction, trust, and commitment. Based on the results, it is suggested that four of these dimensions are reflective of relationship quality or the "Cross-Cultural RELQUAL-scale" (cooperation, coordination, trust, and commitment) and that relationship quality impacts satisfaction with the relationship. Data was used to test the cross-cultural RELQUAL-scale in supplier-distributor relationships in Sweden and USA.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Relationship quality
- Cross-cultural RELQUAL-scale
- Business studies
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- kon (subject category)
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