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- Aagerup, Ulf,1969- (author)
B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)
- Article/chapterEnglish2022
Publisher, publication year, extent ...
- 2022
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:hh-49813
- https://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-49813URI
Supplementary language notes
- Language:English
Part of subdatabase
- SwePubSwePub
Classification
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- Branding
- B2B
- Personal sales
- Content marketing
Added entries (persons, corporate bodies, meetings, titles ...)
- Andersson, Svante,1962- (author)
Related titles
- In:15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May
Internet link
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- Halmstad University
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