Search: WFRF:(Osarenkhoe Aihie 1960 )
> (2010-2014) >
Determinants of Ban...
Determinants of Bank selection : A study of undergraduate students in the University of Ghana
-
- Osarenkhoe, Aihie, 1960- (author)
- Högskolan i Gävle,Företagsekonomi
-
- Hinson, Robert E. (author)
- University of Ghana Business School, Ghana
-
(creator_code:org_t)
- 2011
- 2011
- English.
- Related links:
-
https://urn.kb.se/re...
Abstract
Subject headings
Close
- Purpose: The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the University of Ghana, and second, to relate this study with previous findings on the same phenomenon. Design/methodology/approach: Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings: findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Originality/value: studies on the bank selection criteria employed by undergraduates are scanty in West Africa, and this study makes a contribution in that direction. Future studies will continue from this one.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Publication and Content Type
- ref (subject category)
- kon (subject category)
To the university's database