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Determinants of Ban...
Determinants of Bank Selection : A Study of Undergraduate Students in the University of Ghana
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- Hinson, Robert (författare)
- University of Ghana Business School, Accra, Ghana
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- Osarenkhoe, Aihie, 1960- (författare)
- Högskolan i Gävle,Företagsekonomi,Ekonomiska ämnen
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- Okoe, Abednego Feehi (författare)
- University of Professional Studies, Legon-Accra, Ghana
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(creator_code:org_t)
- Scientific Research Publishing, Inc. 2013
- 2013
- Engelska.
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Ingår i: Journal of Service Science and Management. - : Scientific Research Publishing, Inc.. - 1940-9893 .- 1940-9907. ; 6:3, s. 197--205
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https://hig.diva-por... (primary) (Raw object)
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http://www.scirp.org...
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https://urn.kb.se/re...
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https://doi.org/10.4...
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Abstract
Ämnesord
Stäng
- The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the Uni- versity of Ghana, and second, to relate this study with previous findings on the same phenomenon. Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Studies on the bank selection criteria employed by undergraduates are scanty in West Africa, and this study makes a contribution in that direction. Future studies will con- tinue from this one
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Bank Industry
- Selection Criteria
- Decision Hierarchy Model
- University of Ghana
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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