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Modeling the Succes...
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Ghobakhloo, MortezaDepartment of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, Iran
(författare)
Modeling the Success of Application-Based Mobile Banking
- Artikel/kapitelEngelska2019
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2019-11-20
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MDPI,2019
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electronicrdacarrier
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LIBRIS-ID:oai:DiVA.org:his-17894
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https://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-17894URI
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https://doi.org/10.3390/economies7040114DOI
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Språk:engelska
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Sammanfattning på:engelska
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The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.
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Fathi, MasoodHögskolan i Skövde,Institutionen för ingenjörsvetenskap,Forskningscentrum för Virtuella system,Production and Automation Engineering(Swepub:his)fatm
(författare)
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Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, IranInstitutionen för ingenjörsvetenskap
(creator_code:org_t)
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Ingår i:Economies: MDPI7:4, s. 1-212227-70992227-7099
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