WFRF:(Bjerkeli Pernilla J.)
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- Roos, John MagnusStockholm School of Economics,Handelshögskolan i Stockholm,Högskolan i Skövde,Institutionen för hälsovetenskaper,Forskningsmiljön hälsa, hållbarhet och digitalisering,Center for Wellbeing, Welfare and Happiness, Stockholm School of Economics, Sweden ; Department of Business Administration and Textile Management, University of Borås, Sweden,Research on Citizen Centered Health, University of Skövde (Reacch US) (author)
Who Are the Online Medication Shoppers? : A Market Segmentation of the Swedish Welfare State
- Article/chapterEnglish2024
Publisher, publication year, extent ...
- MDPI,2024
- electronicrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:his-23693
- https://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-23693URI
- https://doi.org/10.3390/jtaer19010028DOI
- https://research.hhs.se/esploro/outputs/journalArticle/Who-Are-the-Online-Medication-Shoppers/991001567496706056URI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
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Notes
- CC BY 4.0 DEED© 2024 by the authors.Correspondence Address: J.M. Roos; Department of Social Psychology, School of Health Sciences, University of Skövde, Skövde, SE-541 28, Sweden; email: john_magnus.roos@hb.seCosts related to writing and publishing the articles were funded by the University of Skövde.
- http://creativecommons.org/licenses/by/4.0/
- The present study aimed to explore the online shopping of medicines from demographic, geographic, psychographic, and behavioral factors. A quantitative survey design was used with a quote sample representing the Swedish population regarding age, gender, and residential area. In total, 1863 persons responded to a survey, including measures of age, gender, income, education, area of residence, personality traits (BFI-10), values (Rokeach Value Survey), self-estimated health-status, internet usage, online shopping in general, and online shopping of medicines. Firstly, the data were analyzed with chi-squares and independent t-tests. From these initial analyses, online shopping of medicines was associated with young age, female gender, high income and education, living in a big city, extraversion, several values of desirable end-states of existence (e.g., self-respect, a sense of accomplishment, and pleasure), internet usage, and general online shopping. Secondly, the significant (p < 0.05) variables from the initial analysis were included in a logistic regression analysis. This comprehensive model showed that online medication shoppers are best predicted by being female and the use of internet. Unlike what was previously known about medication shoppers, the typical online medication shopper appears to be driven by hedonistic values and self-actualization, rather than health status. We suggest that further research replicate this study outside and inside Sweden, and that health status is measured in a different way.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- SAMHÄLLSVETENSKAP Annan samhällsvetenskap Tvärvetenskapliga studier inom samhällsvetenskap hsv//swe
- SOCIAL SCIENCES Other Social Sciences Social Sciences Interdisciplinary hsv//eng
- market segmentation
- online shopping of medicines
- personality
- psychographic factors
- traits
- values
- Research on Citizen Centered Health, University of Skövde (Reacch US)
- Medborgarcentrerad hälsa (Mech)
Added entries (persons, corporate bodies, meetings, titles ...)
- Jansson, MagnusHögskolan i Skövde,Institutionen för hälsovetenskaper,Forskningsmiljön hälsa, hållbarhet och digitalisering,Research on Citizen Centered Health, University of Skövde (Reacch US),University of Skövde(Swepub:his)jano (author)
- Bjerkeli, Pernilla J.Högskolan i Skövde,Institutionen för hälsovetenskaper,Forskningsmiljön hälsa, hållbarhet och digitalisering,Research on Citizen Centered Health, University of Skövde (Reacch US),University of Skövde(Swepub:his)bjep (author)
- Högskolan i SkövdeInstitutionen för hälsovetenskaper (creator_code:org_t)
Related titles
- In:Journal of Theoretical and Applied Electronic Commerce Research: MDPI19:1, s. 526-5370718-1876
Internet link
- https://doi.org/10.3390/jtaer19010028Fulltext
- https://his.diva-portal.org/smash/get/diva2:1848768/FULLTEXT01.pdffulltext:print
- https://research.hhs.se/esploro/outputs/journalArticle/Who-Are-the-Online-Medication-Shoppers/991001567496706056
- https://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-23693
- https://doi.org/10.3390/jtaer19010028
- https://research.hhs.se/esploro/outputs/journalArticle/Who-Are-the-Online-Medication-Shoppers/991001567496706056
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