The importance of the retailer for an OEM developing innovative products

• The supply chain strategy research has generated many frameworks for matching the supply chain with the nature of demand, market, consumers, or products. Recently many companies have implemented innovative new product development processes in order to increase revenue. However, research on the importance of the retailers for an original equipment manufacturer (OEM) adopting a leagile supply chain strategy for innovative products, is scarce. Using the case study method, this research investigates the need of collaboration between an OEM and its retailers. This research aims to richen the knowledge about demand supply chain management (DSCM), and the coordination of demand and supply processes between companies in the demand-supply chain. This research shows that there are several measures that may be used to monitor performance, and that collaboration is important for the case company.

Ämnesord

TEKNIK OCH TEKNOLOGIER  -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

TEKNIK OCH TEKNOLOGIER  -- Maskinteknik -- Produktionsteknik, arbetsvetenskap och ergonomi (hsv//swe)

ENGINEERING AND TECHNOLOGY  -- Mechanical Engineering -- Production Engineering, Human Work Science and Ergonomics (hsv//eng)

Nyckelord

Wholesaler

retail

collaboration

furniture

demand-supply chain

postponement

leagile

innovative

new product development

Technology

Teknik

Publikations- och innehållstyp

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