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The Role of Consume...
The Role of Consumer Insight in New Product Development and Its Impact on Supply Chain Management : A Swedish Case Study
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- Eriksson, David (author)
- University of Borås, Sweden
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- Hilletofth, Per (author)
- Högskolan i Skövde,Forskningscentrum för Virtuella system,Institutionen för teknik och samhälle,University of Skövde, Sweden
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(creator_code:org_t)
- Berlin : Erich Schmidt Verlag, 2010
- 2010
- English.
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In: Innovative Process Optimization Methods in Logistics. - Berlin : Erich Schmidt Verlag. - 9783503126835 - 350312683X ; , s. 113-126
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Abstract
Subject headings
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- This paper seeks to explore how a profound consumer understanding may influence the early stages of a new product development (NPD) process. The issue is examined through a qualitative single case study combined with a literature review. The case study shows how the NPD process is structured and executed in a Swedish furniture company as well as the role consumer insight plays in that process. Empirical data have been collected mainly from in-depth interviews with persons representing senior and middle management in the case company. The research reveals that consumer oriented, cross-functional NPD in the case company has a strong impact on internal collaboration, and aligns the goals between different departments and functions within the company. Despite inefficiencies on departmental level, effectiveness on company level is achieved. Early indications show an expected growth in contribution margins by 8 percentage.
Subject headings
- TEKNIK OCH TEKNOLOGIER -- Samhällsbyggnadsteknik -- Transportteknik och logistik (hsv//swe)
- ENGINEERING AND TECHNOLOGY -- Civil Engineering -- Transport Systems and Logistics (hsv//eng)
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Keyword
- Supply chain management
- new product development
- consumer insight
- demand flow
- concurrent design
- Technology
- Teknik
Publication and Content Type
- ref (subject category)
- kon (subject category)
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