Magazine Publishers Embracing New Media : Exploring their capabilities and decision making logic

• During the last decade, new technologies, such as the Internet, mobile phones and more recently the new reading devices, have posed new challenges for the magazine publishing industry and will continue to do so. Here we explore commonalities among magazine publishers in the forefront of integrating new media into their businesses. We approach this by combining two streams of management literature: dynamic capabilities and decision making. A case study of four innovative magazine publishers has been conducted where the practices related to business development and their underlying decision making logic have been analyzed.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Decision making

dynamic capabilities

innovation

new media

magazines

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)