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- Roos, JohanImagination Lab Foundation, Lausanne, Switzerland (author)
Sparking strategic imagination
- Article/chapterEnglish2004
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- 2004
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- LIBRIS-ID:oai:DiVA.org:hj-20573
- https://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-20573URI
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- Language:English
- Summary in:English
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- Over the course of the past two decades, it has become increasingly, abundantly clear that companies must find ways to be more innovative, more flexible and better prepared. For the development and communication of strategy to become the inspired and inspiring process it must be, it is up to company leaders to alter their strategizing practices in three crucial, perhaps counterintuitive, ways. First, be more subjective and less generic. Second, explore new ways to stimulate insights and communication. And third, recognize that context matters. It is up to dissatisfied leaders to question the conventional formula and reinvent the components of strategy creation by engaging more of what makes people human - our imagination.
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- Imagination Lab Foundation, Lausanne, Switzerland (creator_code:org_t)
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- In:MIT Sloan Management Review46:1, s. 96-961532-91941532-8937
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