Cultural norms and path dependence in business model innovation dynamics : The case of legacy provincial newspapers

• In this paper we examine why business model innovation is rare. We integrate the theoretical frameworks of embeddedness, path dependency and business models to interpret the historic emergence, formation and current lock-in of legacy provincial newspapers. We analyze the historic case of the provincial press in UK and the current case of a regional leading newspaper in Spain and suggest that the cultural norms which today configure the path dependent business model of legacy newspapers are historically contingent. We also propose that in legacy provincial newspapers the formed path has become locked in due to embeddedness mechanisms, isolating it from outside negative inputs and perpetuating today’s failing business model. Finally, we offer a conceptualization of lock-in from a business model innovation perspective which provide some clues about what is needed for the current lock-in of regional newspapers to be eventually unlock.

Ämnesord

SAMHÄLLSVETENSKAP  -- Medie- och kommunikationsvetenskap (hsv//swe)

SOCIAL SCIENCES  -- Media and Communications (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

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