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Fit in to stand out :
Fit in to stand out : An experience perspective on value creation
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- Högström, Claes, 1979- (författare)
- Karlstads universitet,Centrum för tjänsteforskning (from 2013),Handelshögskolan (from 2013)
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- Gustafsson, Anders, Professor (preses)
- Karlstads universitet,Centrum för tjänsteforskning,Avdelningen för företagsekonomi
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- Tronvoll, Bård, Professor (preses)
- Karlstads universitet,Centrum för tjänsteforskning,Høgskolen i Hedmark (N)
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- Löfgren, Martin, Docent (preses)
- Karlstads universitet,Avdelningen för företagsekonomi,Centrum för tjänsteforskning
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- Edvardsson, Bo, Professor (preses)
- Karlstads universitet,Avdelningen för företagsekonomi,Centrum för tjänsteforskning
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- Gruber, Thorsten, Professor (opponent)
- Loughborough University (UK)
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(creator_code:org_t)
- ISBN 9789170635793
- Karlstad : Karlstads universitet, 2014
- Engelska 110 s.
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Serie: Karlstad University Studies, 1403-8099 ; 2014:44
- Relaterad länk:
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https://kau.diva-por... (primary) (Raw object)
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https://urn.kb.se/re...
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Abstract
Ämnesord
Stäng
- In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. Consequently, the overall aim of this thesis is to provide a conceptually and empirically grounded understanding of consumers’ and managers’ value assessments and behavior in value creation.This thesis draws on a consumer experience perspective and theories on social construction, organizational identity, self-congruence, and the theory of attractive quality, and combines multiple qualitative and quantitative studies. The findings in this thesis shed light on the interplay between consumers, firms, and contextual structures in value creation. Contextual structural, cultural, and political forces are shown to affect and be affected by the shared and individual cognitions of value creation that firms and consumers use in their assessment and creation value.The results of the study enhance the understanding of how firms can adopt various strategic schemas or organizing logics to optimize different types of use value creation when choosing between opposing and contradictive demands in their value creation. Furthermore, the thesis provides a deeper understanding of the hierarchical nature of consumer judgments of value that can be used to enhance the effectiveness of firm prioritizations and as a foundation for future value-creating strategies.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- use value
- consumer experiences
- value creation
- strategic schemas
- attractive quality
- Business Administration
- Företagsekonomi
Publikations- och innehållstyp
- vet (ämneskategori)
- dok (ämneskategori)
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Till lärosätets databas
- Av författaren/redakt...
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Högström, Claes, ...
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Gustafsson, Ande ...
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Tronvoll, Bård, ...
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Löfgren, Martin, ...
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Edvardsson, Bo, ...
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Gruber, Thorsten ...
- Om ämnet
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- SAMHÄLLSVETENSKAP
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SAMHÄLLSVETENSKA ...
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och Ekonomi och näri ...
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och Företagsekonomi
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Karlstad Univers ...
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Karlstads universitet