Using Online Reviews as Narratives to Evoke Designer’s Empathy

Grünloh, Christiane,1980-KTH,Medieteknik och interaktionsdesign, MID,Cologne University of Applied Sciences, Institute of Informatics (författare)

QC 20151124
Gathering health-related data is quite easy, but visualizing them in a meaningful way remains challenging, especially when the application domain is very complex. Research suggests that empathy can facilitate the design process and that narratives can help to create an empathic encounter between designers and the prospective users. We conducted an exploratory quasi-experiment in order to explore whether narratives in form of online reviews are able to evoke designer’s empathy when developing an online platform for a direct-to-consumer genetic testing service. The results suggest that the narratives can help designers to engage with and take the perspective of the prospective user, who is then represented in more detail. Lacking narratives from real people leaves the designers to their own imagination, which can lead to the use of rather abstract stereotypes that do not enable an understanding of the user, but affect the subsequent design decisions.

NATURVETENSKAP Data- och informationsvetenskap Människa-datorinteraktion hsv//swe
NATURAL SCIENCES Computer and Information Sciences Human Computer Interaction hsv//eng
Human-Computer Interaction
Empathy
Direct-to-Consumer
Genetic Testing
Health and Wellbeing
Människa-datorinteraktion
Human-computer Interaction

Walldius, ÅkeKTH,Medieteknik och interaktionsdesign, MID(Swepub:kth)u1ot5d0h (författare)
Hartmann, GerhardCologne University of Applied Sciences, Institute of Informatics (författare)
Gulliksen, JanKTH,Medieteknik och interaktionsdesign, MID(Swepub:kth)u1wltav9 (författare)
KTHMedieteknik och interaktionsdesign, MID (creator_code:org_t)

Ingår i:15th IFIP TC 13 International Conference on Human–Computer InteractionCham : Springer Berlin/Heidelberg, s. 298-315

Av författaren/redakt...: Grünloh, Christi ...; Walldius, Åke; Hartmann, Gerhar ...; Gulliksen, Jan

Om ämnet

NATURVETENSKAP: NATURVETENSKAP; och Data och informa ...; och Människa datorin ...

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