Why do investors participate in tourism incentive crowdfunding? : The effects of attribution and trust on willingness to fund

• Crowdfunding in tourism and leisure projects appears to be growing. However, little is known about why individuals participate in incentive crowdfunding from a theoretical perspective. To address the research question, this study aims to compare a theoretically integrated model regarding linkages among antecedents, attribution, trust, and behavior. This study conducted an online survey to collect the data from South Korea and employed partial least squares structural equation modeling for the data analysis. Results reveal that platform attribution has the greatest impact on trust in platform. Willingness to crowdfund is more influenced by trust in platform than trust in fundraiser.

Subject headings

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business (hsv//eng)

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Keyword

Incentive crowdfunding

tourism and leisure sector

project attribution

platform attribution

fundraiser attribution

trust in platform

trust in fundraiser

willingness to crowdfund

South Korea

PLS-SEM

Turismvetenskap

Tourism

fundraiser attribution

Incentive crowdfunding

platform attribution

PLS-SEM

project attribution

South Korea

tourism and leisure sector

trust in fundraiser

trust in platform

willingness to crowdfund

Publication and Content Type

ref (subject category)

art (subject category)