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- Guyader, Hugo,1990-Linköpings universitet,Företagsekonomi,Filosofiska fakulteten (author)
Closing the green gap : understanding why green consumers choose brown products
- Article/chapterEnglish2014
Publisher, publication year, extent ...
- Nordic Retail and Wholesale Association,2014
- electronicrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:liu-111903
- https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-111903URI
- https://doi.org/10.13140/2.1.3551.9680DOI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- This study investigates the impact of in-store marketing and packaging elements on green shopping behavior, aiming to further understand the attitude-behavior Green Gap. The results of first, a choice experiment with 127 respondents and second an eye-tracking experiment with 67 respondents show implications for the retail industry.
Subject headings and genre
- SAMHÄLLSVETENSKAP Ekonomi och näringsliv Företagsekonomi hsv//swe
- SOCIAL SCIENCES Economics and Business Business Administration hsv//eng
- visual attention
- in-store marketing
- green consumer behavior
Added entries (persons, corporate bodies, meetings, titles ...)
- Aichagui, Victor,1980-Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Marknadsföring(Swepub:liu)vicai48 (author)
- Witell, Lars,1972-Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Marknadsföring(Swepub:liu)larni66 (author)
- Ottosson, Mikael,1980-Linköpings universitet,Företagsekonomi,Filosofiska fakulteten,Marknadsföring(Swepub:liu)mikot55 (author)
- Linköpings universitetFöretagsekonomi (creator_code:org_t)
Related titles
- In:NRWC 2014 The 4th Nordic Retail and Whole Sale Conference, November 5th to 6th of November, 2014: Nordic Retail and Wholesale Association, s. 1-4
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