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A configurational a...
A configurational approach to last mile logistics practices and omni-channel firm characteristics for competitive advantage: a fuzzy-set qualitative comparative analysis
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- Risberg, Andreas (författare)
- Department of Supply Chain and Operations Management, School of Engineering, Jönköping University, Jönköping, Sweden
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- Jafari, Hamid (författare)
- Department of Supply Chain and Operations Management, School of Engineering, Jönköping University, Jönköping, Sweden
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- Sandberg, Erik, 1978- (författare)
- Linköpings universitet,Logistik- och kvalitetsutveckling,Tekniska fakulteten
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(creator_code:org_t)
- Emerald Group Publishing Limited, 2023
- 2023
- Engelska.
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Ingår i: International Journal of Physical Distribution & Logistics Management. - : Emerald Group Publishing Limited. - 0960-0035 .- 1758-664X. ; 53:11, s. 53-70
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Abstract
Ämnesord
Stäng
- Purpose – The purpose is to explore how the configurations resulting from the interplay of last mile logistics practices and firm characteristics are associated with firm performance in an omni-channel context. Design/methodology/approach – Drawing on configuration theory (CT), the authors use fuzzy-set qualitative comparative analysis (fsQCA) to analyze data on 72 Swedish omni-channel retailers.Findings – Four configurations are identified—store-oriented small and medium-sized enterprises (SME’s), online-oriented SME’s, large store-oriented retailers and large online-oriented retailers. The results show that while offering a wide range of delivery options is necessary to achieve high performance, it is not sufficient, and that returns and fulfilment should be simultaneously considered. For instance, large high-performers leverage their stores and warehouses for fulfilment and returns in an integrated way irrespective of sales channel-mix. However, SME’s appear to focus on fulfilment simplicity with less-costly delivery alternatives, where store- oriented SME’s leverage stores and the online-oriented counterparts leverage warehouses. Consequently, the authors develop a configurational taxonomy and discuss a set of recipes which provide insights for researchers and practitioners.Research limitations/implications – The study provides a more comprehensive understanding of the pathways to success, and potential pitfalls, in the last mile logistics context.Originality/value – This study applies a novel methodology in the field, namely fsQCA, to explore the paths to competitive advantage. It covers a wide range of stages in the LM including back-end fulfilment, delivery and returns. It also provides insight into the logistics practices of both SME’s and large omni-channel retailers.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Omni-channel
- e-commerce
- Last mile logistics
- Fuzzy-set qualitative comparative analysis (fsQCA)
- Firm performance
- SME
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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