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Discussing blockchain applications in TED Talks: A fashion wave approach to understanding the blockchain phenomenon
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- Bonazzi, Riccardo (author)
- Univ Appl Sci & Arts Western Switzerland HES SO, Switzerland
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- Gautschi, Heidi (author)
- Haute Ecole Pedag Vaud HEP Vaud, Switzerland
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- Viscusi, Gianluigi (author)
- Linköpings universitet,Informationssystem och digitalisering,Filosofiska fakulteten,Imperial Coll, England
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(creator_code:org_t)
- PUBLIC LIBRARY SCIENCE, 2023
- 2023
- English.
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In: PLOS ONE. - : PUBLIC LIBRARY SCIENCE. - 1932-6203. ; 18:7
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Abstract
Subject headings
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- Since its first appearance as the infrastructure supporting Bitcoin, blockchain has received different waves of attention from practitioners and academics. Besides the degree of interest, the attention to blockchain has often focused not merely on its own potential and characteristics but on its applications field. However, looking at its application and deployment in domains other than cryptocurrency or the nascent non-fungible tokens (NFTs), blockchain technology does not seem to be widely adopted or is still in its early stages. Given this, we are interested in how managers and the general public are informed about new technology other than through academic papers or the specialized press. In this paper, we analyze how blockchain has been presented by speakers invited to give TED and TEDx Talks to identify the most common terms used to present blockchain in these talks using a multi-methods approach (qualitative analysis and big data analysis) and see if the discourse surrounding blockchain has shifted over time. The results of this study show how the different perspectives brought by broadcasters like TED often overshadow a technological innovation like the blockchain in its evolution and application by the fact that the focus is instead shifted to products and services built on it. Also, this study shows how different degrees of attention and expertise are associated with each fashion wave of new or emergent technology innovations.
Subject headings
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Biblioteks- och informationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Kommunikationsvetenskap (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Communication Studies (hsv//eng)
- SAMHÄLLSVETENSKAP -- Medie- och kommunikationsvetenskap -- Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning (hsv//swe)
- SOCIAL SCIENCES -- Media and Communications -- Information Systems, Social aspects (hsv//eng)
Keyword
- TED Talks
- Blockchain
- Innovation diffusion
- Science communication
- management fashion waves
- Economic Information Systems
- Ekonomiska informationssystem
Publication and Content Type
- ref (subject category)
- art (subject category)
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