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- Cronqvist, Marie,1973-Linköpings universitet,Avdelningen för historia, konstvetenskap och religionsvetenskap,Filosofiska fakulteten (author)
Afterword : Towards a Tactical Turn?
- Article/chapterEnglish2024
Publisher, publication year, extent ...
- New York & London :Routledge,2024
- printrdacarrier
Numbers
- LIBRIS-ID:oai:DiVA.org:liu-205476
- https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-205476URI
- https://doi.org/10.4324/9781032618326DOI
Supplementary language notes
- Language:English
- Summary in:English
Part of subdatabase
- SwePubSwePub
Classification
Notes
- Integrating media studies with history, Media Tactics in the Long Twentieth Century explores the dynamic relationship between tactics and strategies in recent history.Drawing on examples from a range of different countries and world regions, and looking at the infrastructures, entanglements, and institutions involved, the volume makes a strong case for media tactics as a new field of scholarly inquiry and for the importance of a historically informed approach. In contrast to strategic communication approaches, this media historical intervention contributes to new knowledge about the practical implementation of strategies. First foregrounding tactics as an object of study, the volume then counters the presentism of contemporary studies by adding a necessary historical perspective. Moreover, the book theoretically disentangles the concept of strategy – from an abstract contemporary buzzword to concrete, hands-on actions – which in turn reveals the complexity of using media strategies and media tactics in reality.This volume will interest scholars and students working in the field of media and communication in general, and in the subfields of strategic communication, public relations, media history, and propaganda studies.
Subject headings and genre
- HUMANIORA Historia och arkeologi Historia hsv//swe
- HUMANITIES History and Archaeology History hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Medievetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Media Studies hsv//eng
- SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Kommunikationsvetenskap hsv//swe
- SOCIAL SCIENCES Media and Communications Communication Studies hsv//eng
- media history
- communication history
- twentieth century
- tactics
- strategy
Added entries (persons, corporate bodies, meetings, titles ...)
- Mohammadi Norén, FredrikMalmö universitet (author)
- Stjernholm, EmilLunds universitet (author)
- Linköpings universitetAvdelningen för historia, konstvetenskap och religionsvetenskap (creator_code:org_t)
Related titles
- In:Media history in the long twentieth centuryNew York & London : Routledge, s. 259-261978103261827297810326182899781032618326
Internet link
- https://doi.org/10.4324/9781032618326Fulltext
- https://www.routledge.com/Media-Tactics-in-the-Long-Twentieth-Century/Cronqvist-Noren-Stjernholm/p/book/9781032618272Open Access
- https://libris.kb.se/bib/wfm3gg2rthvgxmzgFind book at a swedish library/Hitta boken i ett svenskt bibliotek
- https://libris.kb.se/bib/fz76sjs0cwg0xj6nfind book at a swedish library/hitta boken i ett svenskt bibliotek
- https://libris.kb.se/bib/n6gf85r1lzm7np8bFind book at a swedish library/Hitta boken i ett svenskt bibliotek
- https://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-205476
- https://doi.org/10.4324/9781032618326
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