Marketing Progress and Buyer Behavior in the Middle East : A deep structure approach

• This report is an extension of deep structure "socio-cultural" approach ininternational marketing by:1- Developing methodological and conceptual tools for understanding socio-cultural characteristic of the Middle - East nations, example of Saudi Arabia; buyer behavior and buyer seller relationship.2- Interprating buyers actions, decision making process, imoressions ,etc. and explorin~ the Swedish businessmen's problems in adapting business dealin9 to the buyer's socio-cultura 1 terms.3 - Finally suggesting some tactics for making further marketing progress in Saudi Arabia.

Nyckelord

Deep structure

Middle -East Arabs

buyer behavior

buyer - seller relationship

Marketing progress

Arab's culture

SOCIAL SCIENCES

SAMHÄLLSVETENSKAP

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