On customer value: a study of the IT supplier Atea and three of its customers

Serbin Wikner, Sarah,1971-Jönköping University,Linköpings universitet,Industriell marknadsföring och industriell ekonomi,Tekniska högskolan,IHH, EMM (Entreprenörskap, Marknadsföring, Management) (författare)

On customer value : a study of the IT supplier Atea and three of its customers

Dissertations from the International Graduate School of Management and Industrial Engineering,1402-0793 ;110
Linköping Studies in Science and Technology. Thesis,0280-7971 ;1321

At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). In order to do that, the company eliminated retailers, wholesalers and distributors in its supply chain (Chopra and Meindl, 2004). Rapid deliveries of tailor-made computers and competitive price were the result of an efficient build-to-order strategy that outdid many IT competitors.(First paragraph of the introduction. No abstract available)

Linköpings universitetIndustriell marknadsföring och industriell ekonomi (creator_code:org_t)

Om ämnet

SAMHÄLLSVETENSKAP: SAMHÄLLSVETENSKA ...; och Ekonomi och näri ...; och Företagsekonomi

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.