Marketing and Development : The Role of Project Business in African Development

• The article summarizes the role of marketing management for economic development. Marketing management is seen as the ability to meet the business survival needs of the firm and meet the needs of the market. Therefore good marketing management has an important role to play in ensuring positive economic development

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Marketing Management

Economic Development

Africa

Business administration

Företagsekonomi

Marketing

Marknadsföring

Publikations- och innehållstyp

ref (ämneskategori)

art (ämneskategori)