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Destination image d...
Destination image during the COVID-19 pandemic and future travel behavior : The moderating role of past experience
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- Rasoolimanesh, S. Mostafa (författare)
- Taylors Univ, Malaysia
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- Seyfi, Siamak (författare)
- Univ Oulu, Finland
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- Rastegar, Raymond (författare)
- Univ Queensland, Australia
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- Hall, C. Michael (författare)
- Linnéuniversitetet,Institutionen för organisation och entreprenörskap (OE),Univ Oulu, Finland;Univ Canterbury, New Zealand;Univ Johannesburg, South Africa
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(creator_code:org_t)
- Elsevier BV, 2021
- 2021
- Engelska.
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Ingår i: Journal of Destination Marketing & Management. - : Elsevier BV. - 2212-571X .- 2212-5752. ; 21
- Relaterad länk:
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https://doi.org/10.1...
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- This study investigates the effects of cognitive destination image shaped by media during the COVID-19 pandemic on willingness to support and post-pandemic travel intention. Drawing upon the concept of cognitive destination image and through an online self-administered survey, the effects of four factors including trust, crisis management, healthcare system, and solidarity on travel behavioral intention are compared based on tourists' prior experience of a given destination. To achieve this aim, ten countries with different coping strategies, numbers of positive cases and mortality rate were studied. A total number of 518 useable questionnaires were collected from the prospect international tourists who followed news related to COVID-19 for one of the selected countries and plan to travel in the future. Partial least squares - structural equation modeling and multigroup analysis were used to test the model and hypotheses. The results showed the high predictive power of the model on post COVID-19 travel behavioral intention. The findings revealed the strong and positive effects of trust and healthcare system on behavioral intention of respondents without past experience to visit a destination, whereas the effect of solidarity on behavioral intention was identified much stronger for the prospect tourists with past experience of visiting a destination. This research provides unique theoretical contributions by investigating the effects of trust, crisis management, healthcare system, and solidarity shaped by media during COVID-19 outbreak as the components of cognitive destination image on future behavioral intention across past experience of visiting a destination. This study also provides insights on post-crisis recovery factors affecting travel behavioral intention and demand.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business (hsv//eng)
Nyckelord
- COVID-19
- Intra-pandemic destination image
- Post-pandemic travel intention
- Past experience
- Destination familiarity
- Post-crisis recovery
- Turismvetenskap
- Tourism
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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