The Strategic Agenda of Corporate Europe: Sustainability or Not?

• In whatever way we look at it-new regulations, sustainable development, social andeconomic stability, emerging strategic opportunities- climate change is affecting the way we dobusiness. Businesses are entering into a period of transformation, where winners and losers maybe separated according to their ability to survive and succeed in a carbon-constrained world.CEO’s vision and leadership is a vital component of accelerating the collective response to thistransformation. This vision on climate change, among other strategic issues, is expressed inannual CEO letters. In this study, using a content analysis approach, 1000 CEO letters of 129European companies were examined in order to understand whether CEOs claim climate changeissues to be of strategic importance compared to other possible strategic issues over time. Theresults show interesting patterns in terms of climate change issue relative to external and internaleconomic situations compared to the CEO letter as a whole.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Nyckelord

Climate Change

Sustainability

CEO letter

Corporate Social Responsibility

Content Analysis

Publikations- och innehållstyp

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