Emerging and conflicting business models for music content in the digital environment

• As music listening is moving from tangible products to digital services, record labels seem to have difficulties in adjusting their business models to the new reality. This study investigates how Swedish record labels have changed their practices and habits when it comes to marketing, promoting as well as selling music. The 360-degree model - more or less used by all majors - where the label owns or partly owns related rights is one clear tendency. A contrary tendency is split risk cooperation found mainly among the independent record companies and their acts. This is one example of the different practises that can be observed in a market where long-time strategies seem to be hard to draw simply because there is not enough knowledge on how the market will evolve, not even on short-term basis.

Ämnesord

SAMHÄLLSVETENSKAP  -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)

SOCIAL SCIENCES  -- Economics and Business -- Business Administration (hsv//eng)

Publikations- och innehållstyp

ref (ämneskategori)

kon (ämneskategori)