WFRF:(Sattari Setayesh)
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Sustainable practices and marketing strategies for emerging markets : A multiple case study of international firms operating in Malaysia
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- Hultman, Paulina (author)
- Helsingborg Arena and Scen AB, Sweden
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- Sattari, Setayesh (author)
- Linnéuniversitetet,Institutionen för marknadsföring (MF)
- (creator_code:org_t)
- American Marketing Association, 2019
- 2019
- English.
- In: Presented at the 2019 AMA Summer Academic Conference, Chicago, USA, August 9-11, 2019. - : American Marketing Association.
- Conference paper (peer-reviewed)
Subject headings
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Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- Business administration
- Företagsekonomi
Publication and Content Type
- ref (subject category)
- kon (subject category)
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