A combinative model of behavioural and technical factors affecting 'Mobile'-payment services adoption: An empirical study

Keramati, AbbasIndustrial Engineering Department, University of Tehran, P.O. Box 11155-4563, Tehran, Iran (author)

Funder: University of Tehran (7314812/1/02);
The objective of this paper is to investigate customers' adoption of mobile payment (M-payment) services. The proposed conceptual model combines technological factors and behavioural factors of M-payment services adoption. A questionnaire is developed and 623 completed questionnaires are gathered from Iranian customers. ANOVA and MANOVA analysis are used to find out the impact of demographic and cultural characteristics on other related research factors. The overall fitness of the proposed model is tested by confirmatory factor analysis and logistic regression. It is shown that the model has a suitable fitness. The model shows that ease of use, usefulness, trust, compatibility, cost, norm, payment habit, availability of mobile phone skills, and convenience are in the suitable condition and these factors influence adoption superiorly.

Taeb, RoseLuleå tekniska universitet(Swepub:ltu)rostae-7 (author)
Larijani, Arad MousaviIS Department, University of London, Goldsmith College, Tehran, United Kingdom (author)
Mojir, NavidIndustrial Engineering Department, University of Tehran, Tehran, Iran (author)
Luleå tekniska universitetIndustrial Engineering Department, University of Tehran, P.O. Box 11155-4563, Tehran, Iran (creator_code:org_t)

By the author/editor: Keramati, Abbas; Taeb, Rose; Larijani, Arad M ...; Mojir, Navid

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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