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A combinative model...
A combinative model of behavioural and technical factors affecting 'Mobile'-payment services adoption: An empirical study
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- Keramati, Abbas (author)
- Industrial Engineering Department, University of Tehran, P.O. Box 11155-4563, Tehran, Iran
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- Taeb, Rose (author)
- Luleå tekniska universitet
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- Larijani, Arad Mousavi (author)
- IS Department, University of London, Goldsmith College, Tehran, United Kingdom
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- Mojir, Navid (author)
- Industrial Engineering Department, University of Tehran, Tehran, Iran
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Luleå tekniska universitet Industrial Engineering Department, University of Tehran, PO. Box 11155-4563, Tehran, Iran (creator_code:org_t)
- Routledge, 2012
- 2012
- English.
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In: Service Industries Journal. - : Routledge. - 0264-2069 .- 1743-9507. ; 32:9, s. 1489-1504
- Related links:
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Subject headings
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- The objective of this paper is to investigate customers' adoption of mobile payment (M-payment) services. The proposed conceptual model combines technological factors and behavioural factors of M-payment services adoption. A questionnaire is developed and 623 completed questionnaires are gathered from Iranian customers. ANOVA and MANOVA analysis are used to find out the impact of demographic and cultural characteristics on other related research factors. The overall fitness of the proposed model is tested by confirmatory factor analysis and logistic regression. It is shown that the model has a suitable fitness. The model shows that ease of use, usefulness, trust, compatibility, cost, norm, payment habit, availability of mobile phone skills, and convenience are in the suitable condition and these factors influence adoption superiorly.
Subject headings
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Keyword
- adoption drivers
- mobile payment
- technology
Publication and Content Type
- ref (subject category)
- art (subject category)
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