Co-creation and critical factors for the development of an efficient public e-tourism system

Alharmoodi, Ahmed AbdullaCollege of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates (author)

Validerad;2024;Nivå 2;2024-04-09 (marisr);Funder: Slovenian Research Agency;Full text license: CC BY 4.0
This study identifies the factors that guide the adoption of a public e-tourism system resulting in value co-creation in the UAE. Integrating and comparing factors drawn from the third version of the Technology Acceptance Model (TAM3), the Technology-Task-Fit (TTF) theory, and push-to-use, an Analytic Hierarch Process (AHP) model was implemented with data collected using a structured questionnaire from purposively selected UAE e-tourism experts (N = 15) and analyzed using Microsoft Excel. The findings revealed that usefulness, convenience of use, and push-to-use were the most critical aspects for achieving an efficient public e-tourism system that allows for value co-creation in that order of ranking. The findings also suggest that computer self-efficiency is the most critical factor in effectively establishing an e-tourism system followed by government push-to-use. In conclusion, the findings demonstrate that usefulness and ease-of-use backed by computer self-efficiency, result demonstrability, and output quality are vital for the efficient adoption of a public e-tourism system resulting in value co-creation in the UAE.

Khan, MehmoodCollege of Business, University of Sharjah, Sharjah, United Arab Emirates (author)
Mertzanis, CharilaosCollege of Business, Abu Dhabi University, Abu Dhabi, United Arab Emirates (author)
Gupta, ShivamDepartment of Information Systems, Supply Chain Management & Decision Support, NEOMA Business School, Reims, France (author)
Mikalef, PatrickDepartment of Computer Science, Faculty of Information Technology and Electrical Engineering, Norwegian University of Science and Technology, Norway; Department of Technology Management, SINTEF Digital, Trondheim, Norway; School of Economics and Business, University of Ljubljana, Ljubljana, Slovenia (author)
Parida, VinitLuleå tekniska universitet,Industriell ekonomi,Department of Management, University of Vaasa, Vaasa, Finland(Swepub:ltu)vinpar (author)
College of Business, Abu Dhabi University, Abu Dhabi, United Arab EmiratesCollege of Business, University of Sharjah, Sharjah, United Arab Emirates (creator_code:org_t)

By the author/editor: Alharmoodi, Ahme ...; Khan, Mehmood; Mertzanis, Chari ...; Gupta, Shivam; Mikalef, Patrick; Parida, Vinit

About the subject

NATURAL SCIENCES: NATURAL SCIENCES; and Mathematics; and Mathematical Ana ...

Kungliga biblioteket hanterar dina personuppgifter i enlighet med EU:s dataskyddsförordning (2018), GDPR. Läs mer om hur det funkar här.
Så här hanterar KB dina uppgifter vid användning av denna tjänst.