Exploring users motivation in innovation communities

Validerad; 2011; 20101130 (ann_joh)
A rapid growth of technologies supporting user interaction on the Internet, such as social networking sites and other virtual communities, can be seen today. These virtual communities have been shown to be of great value to companies that want to involve users in their innovation processes. However, in order to guide organisations on how to utilise their innovation intermediary communities, more knowledge is needed regarding who they are and their motivational drivers for participating in a community. The aim of this paper therefore is to explore who the users are and what motivates them to contribute to innovation processes in an innovation intermediary community. The main findings of our study indicate that users' motivation to participate is influenced by community type as well as technology adoption type. This study show that in innovation intermediary communities, one important motivational factor for users is learning.

SAMHÄLLSVETENSKAP Medie- och kommunikationsvetenskap Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning hsv//swe
SOCIAL SCIENCES Media and Communications Information Systems, Social aspects hsv//eng
open innovation
user involvement
innovation communities
user characteristics
user driven innovation
motivation
Botnia Living Lab
technology adoption type
innovation intermediary community
Social Informatics
Informatik
Smarta maskiner och material (FOI)
Smart machines and materials (AERI)

Bergvall-Kåreborn, BirgittaLuleå tekniska universitet,Innovation och Design(Swepub:ltu)biggan (författare)
Luleå tekniska universitetInnovation och Design (creator_code:org_t)

Ingår i:International Journal of Entrepreneurship and Innovation Management14:4, s. 298-3141368-275X1741-5098

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