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An agile co-creatio...
An agile co-creation process for digital servitization : A micro-service innovation approach
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- Sjödin, David, 1983- (författare)
- Luleå tekniska universitet,Industriell Ekonomi,University of South Eastern Norway, USN Business School, Norway
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- Parida, Vinit, 1983- (författare)
- Luleå tekniska universitet,Industriell Ekonomi,University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland
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- Kohtamäki, Marko (författare)
- Luleå tekniska universitet,Innovation och Design,University of South Eastern Norway, USN Business School, Norway. Networked Value Systems University of Vaasa, Finland
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- Wincent, Joakim (författare)
- Entrepreneurship and Management at Hanken School of Economics, Finland. Entrepreneurship and Innovation at University of St.Gallen Global Center Entrepreneurship and Innovation, Institute of Technology Management, Switzerland
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(creator_code:org_t)
- Elsevier, 2020
- 2020
- Engelska.
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Ingår i: Journal of Business Research. - : Elsevier. - 0148-2963 .- 1873-7978. ; 112, s. 478-491
- Relaterad länk:
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https://doi.org/10.1...
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https://urn.kb.se/re...
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https://doi.org/10.1...
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Abstract
Ämnesord
Stäng
- In this paper, we explore how manufacturing firms and their customers co-create digital service innovations in an attempt to address the digitalization paradox. We present empirical insights from a case study of four manufacturers and their customer relationships. The results suggest that value co-creation in digital servitization is best managed through an agile micro-service innovation approach. Such an approach requires incremental micro-service investments, sprint-based micro-service development, and micro-service learning by doing to ensure customized and scalable digital service offerings. The proposed agile co-creation model provides insight into the phases, activities, and organizational principles of a micro-service innovation approach. Relational teams that pool knowledge from providers’ and customers’ strategic, technological, and operational areas are crucial to ensure successful cooperation and governance for agile co-creation. This paper offers insight into how companies engage in agile co-creation processes, with important recommendations for innovation in manufacturing firms in the era of digitalization.
Ämnesord
- SAMHÄLLSVETENSKAP -- Ekonomi och näringsliv -- Företagsekonomi (hsv//swe)
- SOCIAL SCIENCES -- Economics and Business -- Business Administration (hsv//eng)
Nyckelord
- Digitalization
- Industrial Internet of Things (IoT)
- Advanced services
- Digital paradox
- artificial intelligence (AI)
- Product-service systems (PSS)
- New service development (NSD)
- Entreprenörskap och innovation
- Entrepreneurship and Innovation
Publikations- och innehållstyp
- ref (ämneskategori)
- art (ämneskategori)
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