CSR as a value proposition: Exploring the effects and drivers of Swedish real estate firms’ green building certificates

Dahlin, Peter,1981-Mälardalens högskola,Industriell ekonomi och organisation (author)

CSR as a value proposition : Exploring the effects and drivers of Swedish real estate firms’ green building certificates

Corporate social responsibility (CSR) has been widely diffused and it getsmanifested through the stakeholder relationships a firm. We do in this pa-per investigate CSR certificates and their impact on the adopting firm. Weexplore real estate firms – a conservative industry that traditionally havehad a very strong financial focus where their market strategy has followeda strict goods-dominant (G-D) logic but where some firms changes theirmindshift towards service-dominant (S-D) logic thinking. Thus, we build onmultiple sources of data to explore Swedish real estate firms and studytheir approaches to CSR. Our results offer some insights in the character-istics of firms with green environmental certification systems and it has im-plications for how theories on value cocreation needs to be developed.

Ekman, Peter,1969-Mälardalens högskola,Industriell ekonomi och organisation(Swepub:mdh)pen04 (author)
Pesämaa, Ossi,1970-Luleå University of Technology, Sweden(Swepub:mdh)opa01 (author)
Röndell, JimmieMälardalens högskola,Industriell ekonomi och organisation(Swepub:mdh)jrl02 (author)
Mälardalens högskolaIndustriell ekonomi och organisation (creator_code:org_t)

By the author/editor: Dahlin, Peter, 1 ...; Ekman, Peter, 19 ...; Pesämaa, Ossi, 1 ...; Röndell, Jimmie

About the subject

SOCIAL SCIENCES: SOCIAL SCIENCES; and Economics and Bu ...; and Business Adminis ...

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